About Us!

It all started when a teeny tiny artist named Lily Hoang-Zhu (that's me!) took all the ideas in her head one day and decided she wanted to make them real! This labor of love became my small business and brand "liliuhms." Specializing in apparel, lifestyle goods & accessories, liliuhms' goal is to offer happy little things for big smiles! Everything you see is designed by one person! Every product is a passion project. I believe in a slow-fashion model of producing only enough of a product through preorders or limited stock. This way, we can reduce waste!

Your purchases go towards being able to create bigger, and better things! I'm so grateful I can share my little world with you! I hope you can find joy in the items I make, and maybe find a little happiness in your corner of the world.

Right now all the making/designing/girlbossing is just me, but I have the support of my family & my small fulfillment team, who I am so grateful for!

Thank YOU as well for your support!

I also keep myself busy with freelance projects, and have done work for CASETiFY, Disney PIXAR, BANDAI NAMCO and more!  I've worked on projects for things like: illustration, toys, brand, character, product design & more! Working on projects that require that special touch of colorful & cuteness is my specialty! I’m always open to fun new project ideas/collaborations! Maybe my next adventure will be with you!